Using Snapchat for marketing is not unlike using any other method of marketing. You have to learn about the tool, brainstorm how you’ll use the tool, and then implement your ideas. As you implement the ideas you’ve developed, you can then judge whether or not what you’re doing is working or not and adjust along the way. That’s one thing that is really fascinating about online marketing – nothing ever has to be set in stone. If it’s not working you can change it on the fly and create something that does work.