Summary:Build your audience and even create revenue by marketing on Snapchat. Using any and all social media platforms will help your business and brand to grow.
Do Your Research
- Define Your Target Audience
- What are their pain points?
- What are their demographics?
- How can you solve their problems?
Getting Started With Snapchat
- Open a Business ONLY Snapchat Account
- One account per email address & phone number
- Choose Your Display Name / Handle Carefully
- This is important you want it to speak to your audience
Getting More Friends on Snapchat
- Use Scanable, Sharable Code With Your Community
- Snapchat provides this in your account
- Create Exclusive Content
- How to videos, images with text: Be relevant to your audience.
- Create Special “VIP” Promotions
- Treat Snapchat Friends as VIPs and give them a special inside view
- Promote Special Events
- Show “Behind the Scenes” Information
- Introduce New Products/Services on Snapchat First
Get the Word Out
- Create Demo Stories
- Put together five or six Snaps to create a demo
- Create Brand Stories
- Put together a few Snaps to tell your brand story
- Entertain Your Audience
- Don’t be boring, only post relevant information
Get Friends/ Followers Involved
- Answer Frequently Asked Questions
- You can collect questions on Snapchat and answer on YouTube
- Offer Coupon Codes
- Have a flash sale with a code only for Snapchatters
- Reward Your Audience
- Give them freebies that no one else gets such as a checklist
- Create Last Minute Offers
Final Tips for Snapchat Success
- Cross Promote on Other Social Media
- Use your Snapchat image & code for your profile picture
- Talk about Snapchat on YouTube
- Mention Snapchat in email
- Be Yourself (be human)
- Don’t try to be someone else, it’s okay not to be perfect
- Mind your Metrics
- Keep track of screen captures
- Keep track of new Friends
- Don’t be Overly Promotional
- One or two promotions a day is enough
- Seek to interact and be friends not just sell