Using Snapchat To Market Your Business: How Snapchat Works [4]

Summary: This lesson covers the basics of Snapchat

One of the biggest questions people often ask is; what is Snapchat and how in the world does it work? Also, what’s the point? Even though it’s immensely popular, especially with young people, many people just don’t get it. As a marketer it behooves you to get to know this app and learn how to use it. It can be a very powerful force in your business.

As mentioned above, it is essentially a photo and video messaging app. Think Twitter, but with video and images. The thing that makes Snapchat unique is that everything only lasts a short time and then disappears forever. Today, the more than 100 million active users are sending more than 700,000 messages, called snaps, each day.

Warning: Keep in mind that while these messages do disappear, someone can always record it or capture it with a camera to save forever. So it’s not an excuse to misuse the platform, especially as a business owner.

Snapchat is really a very simple app to use, but it does puzzle a lot of people. The main part of your Snapchat app is the camera view. But, it can be very confusing because it does a lot of things. The best way to learn is to make a profile and get started experimenting.

First, let’s go over some basic Snapchat terms.

  • Snapchatters – These are simply Snapchat users.
  • Snapback – A Snapchat reply.
  • Story – This is a snap that you send to all your followers at the same time, in a broadcast. Your recipients can see it as many times as they want in a 24 hour period.
  • Scores – This is a function that shows how many snaps you’ve sent and received.
  • Chat – Using this, you can talk privately and directly to your friends, depending who you choose.
  • Here – During a direct message, you can choose to use this feature to start a private live video with that individual.

Snapchat is not difficult, but it can be confusing. Many people say it’s simple, but it does have a lot of features that you’ll have to practice to learn. For example, you can choose from 1 to 10 seconds for your images to show, and 1 to 13 seconds for your videos to show to your audience. It will take some trial and error to get it just right.