Summary: There is always a right way and a wrong way to do anything, Snapchat is no exception. You can be creative, but you need to be careful, too, because it’s still social media. No matter what they say, Snapchats can be saved by other means such as recording or screen capturing.
First the Do’s
- K.I.S.S. – You’ve heard it before, but it should be repeated often. Keep it Simple. One thing about Snapchat is that it sort of makes it easy to be simple since you are severely limited in how long your interaction can be and how much information you can relay in 10 seconds.
- Provide Exclusive Content – You don’t want to regurgitate the same content you share elsewhere, and honestly, it would be hard to do anyway. Instead, the content you share on Snapchat needs to be completely exclusive to Snapchat.
- Humanize Your Brand – Show behind the scenes information. Let’s say you are getting ready to give a live speech to a group that you’ll also record and offer for download later. Why not show yourself getting ready and show your audience how excited you are about speaking?
Now the Don’ts
- Snap to Snap – Have a reason for every single Snapchat you share with your Snapchatters. If it doesn’t provide value to your audience what is the point of it? No one wants to look at boring snaps or endless selfies without a point. Have a point.
- Get Off Topic – It’s imperative that your Snaps represent your brand in a unique way so that the moment your audience sees the Snap they know it’s you. You want to be yourself, but be yourself representing your brand at all times.
- It’s Not Really Temporary – Never forget that while Snaps technically do disappear after watching, they really aren’t gone. People can screenshot your Snaps, or record them by other means. If you make a mistake, own up to it right away and don’t pretend it’s gone.
The most important thing is that you offer value to your audience in an authentic and honest way that promotes your business.