Summary: Here are some tips that have helped Big Brands expand their Marketing and increase brand awareness on Snapchat.
There are a lot of features with Snapchat that you’ll discover over time. For example you can put filters or overlays or lenses over your videos and images that bring interest to your Snaps. A really successful example of this was when the Peanuts movie was being released they created an overlay or lens that Snapchatters could use to overlay on their pictures and videos.
Now, there is no way most of us can afford the 750K cost of a one–day ad campaign on Snapchat, but there are many ways we can be successful by learning more about what big brands have done.
Swap Your Other Social Media Profile Images with Your Snapcode
Brands like Toys “R” Us, The Huffington Post did it and that helped them get a lot more friends on Snapchat. In addition you can send out messages, memes and more with your Snapcode in it to help get more friends on Snapchat.
Print Your Snapcode on Other Items Such as Business Cards
Sprite printed Snapchat influencers on their cans to help others get new friends on Snapchat. While they did this for others, you can do this for you. Consider putting your Snapcode wherever Snapchat will allow you to do so. You do have to ask permission for some use of the Snapcode, but you’re safe putting it on your business card and anything you give away free.
Hire Influencers to Help Spread the Word for You
Corporations like Coke have hired well-known Snapchatters to spread the word about their brand to help build up their following. You can do the same thing, but perhaps on a little smaller scale. Don’t think you only have to hire Snapchatters. You can also hire YouTubers to mention your Snapchat contest, too. Even if all you do is give free products or services in exchange for the shout-out, it will go far.
Explain Snapchat to Your Audience
Groupon did this successfully. You can, too. Do a YouTube video about Snapchat and teach your audience how to use it and why they should use it. Post the link to the video on your other social media such as Facebook, Twitter and even Pinterest. Ask people to add you on Snapchat and teach them how to use it with a video or a full-fledged webinar.
Use Snapchat on Other Venues
Michelle from ThrivingPlantBased.com and Derek and High Carb Hannah from YouTube fame both use Snapchat to collect questions from their fans to answer on their YouTube videos. It works really well and they often get a lot of questions. You can see their example here for Michelle, and here for Hannah and Derek of Life Inside a Box fame on YouTube.com.
As you can see, there are many different ways to use Snapchat to market to your audience and get more friends, expand your audience, and make more sales.