Starting an Amazon Store: What is Amazon FBA? [2]

Summary: Understanding Amazon, Amazon Prime, Order filling, Customer demand and more.

When someone mentions, what do you think of? You think of the leading online shopping destination for just about every type of product, right?

Chances are good that you’ve used it once before, and that you probably use it quite often. Amazon has hundreds of millions of customers. In early 2016, there were approximately 54 million Amazon Prime customers, who pay Amazon almost $100 to be Prime members. Since Amazon Prime provides its members with free shipping, members can use Amazon for most (if not all) of their everyday purchases without incurring extra expenses. This makes Amazon a clear retail leader.

Amazon might even be the first place you look to shop online, given that there is an incredibly wide range of products for sale. As of the end of 2015, it was estimated that nearly half of all online shoppers went directly to Amazon to search for products.

Did you realize that Amazon itself isn’t actually the vendor of all the products that are available on its website? Sure, Amazon takes the order, processes the payment, and then handles the delivery of most of the products that you might order from their site. But the truth of the matter is that there are an increasing number of small businesses, which sell their own products through They also use Amazon to handle all of the fulfillment aspects of the transaction, including those we just mentioned.

This program is known as Amazon FBA, where “FBA” stands for “Fulfillment By Amazon”.

When you think about all of the work that needs to be done when you sell things online — even after you’ve spent all the time necessary to create and promote your website — it can be overwhelming. Now multiply that workload by ten, or a hundred, or a thousand. After all, that’s the kind of volume you want to be doing in your business, right?

In this report, we’re going to be focusing on the most powerful FBA programs, where all order fulfillments occur on This allows you to start doing business selling items online without having to set up your own website, build your own prospect list, or do any of the other tasks you’d face if you were trying to handle everything yourself.

(But it’s worth noting that the Amazon FBA program also has the capability of multi-channel fulfillment, meaning that Amazon can also fulfill orders that are taken on other websites, including your own. As your business grows and matures, you may choose to expand your FBA activities to include these features.)