Starting an Amazon Store: Create Your Product Listing [9]

Summary: Product listing is very important, much more than copying from a manufacturers listing.

After logging in to your Seller account, mouse over the “Inventory” link on the menu at the top of the page and click on “Add a Product.” You’ll then be taken to a page where you can enter the various details about your product, as well as upload photographs that show your item.

Consider the process by which many people shop on Amazon.com. They search by specific keywords and phrases, and the products that Amazon determines to be the most relevant to those searches will be displayed to the shopper.

Kind of sounds a lot like the Google search engine, doesn’t it? And the strategies for coming up with the best possible text for your product listing is similar, too.

Here are some tips for drafting your product listing:

●Consider what words and phrases a potential purchaser is likely to use when searching for your product. Put those keywords at the beginning of your listing.

●Use a keyword tool (such as Google’s Keyword Planner at https://adwords.google.com/KeywordPlanner) to help you identify various terms that are related to you product.

●When you have a list of potential keywords, do searches for those terms on Google, eBay and even Amazon.com itself in order to verify the types of products that are displayed.

●Identify the primary features and benefits of your product, and include that in the product description if possible.

●If your product has multiple uses, include all of them in your product title.

Don’t just copy down whatever information about the product you received from the manufacturer. Treat your listing as seriously as you would the sales page on your own website because that’s essentially what it is.