Ready, Set, Sell: Storefront

Shopify Feature Overview

Shopify has all the features you need to get started with a store and start profiting quickly. Depending on the type of product you choose to market and sell, this platform offers everything you need.

Storefront

Shopify has all the features you need to get started with a store and start profiting quickly. Depending on the type of product you choose to market and sell, this platform offers everything you need.

You have full control over the HTML / CSS of your store, so you can customize the website completely if you know how to do that or have a web designer. Your store will be branded as your own store and is easy to set up using the templates that are offered. Of course, you can have your own domain name when you set up your store and upgrade to a paid account. If you don’t have a domain name yet, you can buy one through Shopify.

Everything is web-based or “cloud-based” so you will be able to build your store and manage your store though the online interface that they offer. It has a full website builder, not just a store. It’s everything you need in one stop. Oh yea, it can integrate into your already existing website if you’re using it as mostly a shopping cart for your offline store, too. The possibilities are endless.

Shopping Cart

Let’s talk about the awesome shopping cart. It’s amazing, secure, and offers over 70 payment gateways. You can set it up to automatically offer free shipping or other types of shipping charges. You can even set up recurring payments and charge the right taxes when needed.

It includes so many features that you won’t be missing anything that you need. Plus, even though it’s feature rich, it’s not difficult to set up. A great feature that will help tremendously with marketing is the abandoned cart feature. If customers leave the cart, it can send registered customers a notice telling them about their abandoned cart, giving them a chance to buy so you don’t miss out on more sales.

Store Management

Manage your store from one dashboard. You can view the profiles of your customers, plus their accounts, and even customize them by group. This can help with all kinds of marketing functions. The ability to connect with fulfillment centers like Fulfillment by Amazon, drop shippers and inventory management like Shipstaton, Orberlo and Ordoro is also a wonderful ability that can help automate a lot of the management process.

What’s even better is you can manage your store on the go with mobile devices like your smartphone or tablet. You can even give your customer a refund while you’re on vacation if you need to without any worries. With numerous email templates that will help you get everything set up quickly, your store will be super-professional and can grow as big as you need to grow.

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