Ready, Set, Sell: Picking The Right Products

Picking the Right Products

Everything starts with picking the right product. If you don’t create a product that is easy to deliver and that wows your audience, you won’t be selling anything, no matter how wonderful the platform is that you use to promote and sell it on.

• Start With Your Audience – Who is your audience? You need to determine what they like doing, what their values are, and identify at least three pain points that you might be able to solve for them.
• Solve a Problem – Once you’ve identified the pain points, find or make products that will solve the problems created that cause them pain. In some cases, that product will be digital, where in others, it will be a physical product.
• Physical vs. Digital – There is no right or wrong answer regarding whether you want to sell digital or physical products. The biggest issue with them is the cost of entry. It’s a lot less expensive to get involved with digital products than physical, for many reasons, starting with packing and shipping.

Picking the right products has everything to do with your audience and your budget. If you want to, you can start with digital products and add physical later or vice versa. It’s up to you. What’s great is that Shopify can adapt to whatever you want to do.

Sourcing Products

You may want to know a little bit about sourcing products. Once you know what type of product you want to sell, you should first find out if it already exists. There are many physical products you can privately label (put your own name on), or find at wholesale prices to stock and sell, and there are many ways to have them manufactured. It all depends on where you are in your business.

As mentioned before, you can also sell digital products. Digital products include E-books, audio content, video training, multimedia products, email series, content memberships, plugins, apps, themes, graphics, images, photographs, music, sound, tutorials, patterns and all manner of services.

Once you decide which type of products you’re going to sell, and already have them ready, you can start building your Shopify store. Don’t worry, it’s simple to do. If you can set up your online bank account, you can set up your Shopify store.


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