Marketing & SEO
Outside of choosing the right products or services for your audience, the next most important aspect of a business is marketing. Shopify helps you with every aspect of this by helping you create the best SEO descriptions of your products, allowing for customizing your headers, titles, and tags.
Even a sitemap is generated automatically every time you upgrade your website. Sitemaps help search engines like Google index your website and your products. You also get some credits for Google AdWords which will help even more. Plus, you can even set up an affiliate program, which allows others to promote your products and earn a commission.
You can also allow product reviews, which also helps with SEO a lot by allowing users to leave their thoughts about the different products you offer. The ability to engage with email marketing by integrating with MailChimp and the ability to use gift cards too, make selling even easier. Plus, you can even sell right on Facebook and the share buttons for Pinterest, Instagram, Facebook, Twitter and Tumblr all make social media marketing even easier.
One of the best ways to sell your products is through multiple images and a really good organization. The Shopify software allows you to include unlimited product variations, many images, and more. You can have unlimited products as well as product types including physical, digital and services.