Landing page: The Minimalist Key ring
Placement: Desktop newsfeed
Critique: The image is extremely relevant by showing the value proposition. With this product you can go from the image on the left to the image on the right. The text creates urgency for the viewer by stressing that this is a limited time offer. The next step is to hit the “Shop Now” button, which incidentally is the most popular CTA button on Facebook. Using a brighter color for the text within the image (other than white) would make it pop and be easier to read.
The landing page gives a blurb about the key chain as well as the options available for purchase with large colorful images.