Facebook Case Studies: 21 Examples of Ads that Work (5)

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Landing Page: Flare Red Dress

(Each product pictured has its own landing page. This is the one for the red lace flare dress.)

Placement: Desktop newsfeed

Critique: This is an example of the carousel option for displaying a multi product ad. Each photo has its own call-to-action which allows you to feature different advertising objectives within the same ad. Social stats show interest in the products. The text gives a value proposition (new dress for new season), and promotion being offered. The images are clear and relevant. One thing to note is that the price of the dresses is missing a number in the text. Always proof your text to avoid simple grammatical errors like this.

The landing page for the Flare Red Dress, for example, lets you see more images and order the size you need right away. This promotes quick and easy checkout for increased conversions.

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