Facebook Case Studies: 21 Examples of Ads that Work (4)

Facebook: https://www.facebook.com/JollyChicStyle?fref=ts

Landing Page: Jolly Chic hoodies

Placement: right column

Critique: Again, the placement on the right column of the webpage provides more limited space, so you need to make it count. The image is relevant as it shows the exact product that is the subject of the ad. The website is prominent and clickable. The promotion is spelled out in as few words as possible. The call-to-action could have been worded better in the headline, such as “Get your All-match Hoodies today!”

The landing page link takes you directly to the sales page with the hoodies on sale. See discounted price, styles, colors and sizes available. The page contains sweatshirts as well, which are not advertised and not on sale. A page with just the sale items only may have been a better choice.

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