Landing Page: http://www.madhippie.com/
Placement: Desktop newsfeed
Critique: This ad may show up in the feed of someone who is interested in skin care products or natural beauty. The ad is in full color and a playful font. A product is featured so you have an idea of what they offer. The ad includes social stats: likes, comments and shares to encourage viewer to click. The text identifies the value proposition – good for wrinkles and discoloration.
The landing page takes you to the home page to learn more. There are links to their product categories that are clickable.