Landing page: Protect your Trip
Placement: right column
Critique: The image is relevant to the topic, which is traveling with American Express. Space is limited here so it’s important to get to the point fast. Headline details why you need the service. Website link to click is prominent. Additional text could list a promo or something interesting about this insurance instead of stating the obvious fact that it is offered by American Express. An image showing a traveler’s expression of enjoyment on their trip would convey the feeling of “no worries” that travel insurance is supposed to provide.
The landing page includes images of serene tropical destinations. There are options to build your own coverage or packages (depending on your needs) with links to get started. It works.
Conclusion: What have we learned?
Facebook is where people meet to reconnect, laugh, cry, love, learn and discover. You’ll find housewives, college students, entrepreneurs, artists, businesses, venues, churches, cities and much more while perusing the various fan pages. If you want to expand the reach of your business, this is a great place to plant some roots.
But, Facebook is looking for the best of the best when it comes to the ads they promote. To find success, always remain:
- Mobile optimized
Choose images that resonate with your message like those in our example ads:
- Thrive Market
This is only half of the equation, however. If the landing pages don’t sync with the ads to provide what is promised, viewers could get lost and frustrated before making a conversion. This could be the case with these example ads:
- Salisbury Greenhouse
- The Organic Box
The main point of the landing page is to accomplish your goal. Make sure that objective is taken care of first and foremost like these example ads:
- American Express
- She Insider
- Touch of Modern
Since over 1 billion users access Facebook from mobile devices, be sure your ads and landing pages are optimized for viewing this way. The key to engagement is getting to the point in a hurry and then providing what you promise. It could actually be that simple, if you let it.