Facebook Case Studies: 21 Examples of Ads that Work (2)

Facebook: https://www.facebook.com/thrivemkt

Landing page: Free Thrive Cookbook

Placement: Desktop newsfeed

Critique: Because this image is featured in the newsfeed, there is a bit more space to work with. The image is relevant to the company product, colorful and clear. The company name is at the top where it can’t be missed, along with the first CTA – to “like” the page. The text, below above and below the image, highlights the promo offer. You can tell from the photo that the food is wholesome and fresh. There is also an offer of up to 50% savings in the store. The “Learn More” button shows where to go to get the free item and look around the store for more goodies.  To make best use of the text, the words above the image could highlight the value proposition instead of repeating the offer down below.

The landing page showcases an image of the free cookbook along with a place for your email address. There are also bullet points about what you will receive within the book and a first order promo, which is was also offered in the ad.

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