Landing page: Join Today & Get 2 Meals Free
Placement: Desktop newsfeed
Critique: Engaging photo features the products being delivered in a signature box along with a smile from a happy customer. The offer is stated below the image in big print so it can’t be missed. The text below the offer could say something else instead of repeating what is above, but it works to entice the reader.
The same great image is featured on the landing page for continuity. There is also a button to “Get Started”. Below that are more details about the service and its benefits. Clicking the link at the top takes you directly to the bottom of the page to sign up before reading the supporting information.