Landing Page: http://nflx.it/1E1UPGS
Placement: Desktop newsfeed
Critique: This image has a video embedded in it. This is Netflix, so the quality is good, but you can promote any product or service and provide the same top of the line type of video ad. The call-to-action is right on the video. People are visual so videos are enticing in and of themselves. The value proposition targets the entire family with the idea that what they are looking for can only be found here. Another line of text that promotes a particular subscription could be added below the image to further encourage viewers to click the link and sign up.
The landing page takes you directly to where you can click and sign up for a promotional free month of service. It also lets you know that plans begin at $7.99.