Landing page: https://ydraw.com
Placement: Mobile newsfeed
Critique: Ads in mobile newsfeeds need to be optimized for that purpose. Images should be clear and text short and to the point to catch the viewer’s attention in such a small space. This caricature image definitely gets its point across. The question in the text above the image is thought-provoking to keep you watching. The headline at the bottom sums up the product – a way to tell your business story. While you can’t show all the text in a mobile newsfeed ad, make sure the wording that does show is enough of a teaser for readers to click your call-to-action button, as in this example.
This landing page features engaging images and a video at eye level to view all you need to know about whiteboard advertising services. Below that is the opt-in area to learn about pricing, as well as sample videos.