Facebook Case Studies: 21 Examples of Ads that Work (16)

Facebook: https://www.facebook.com/platejoy

Landing Page: PlateJoy

Placement: Desktop newsfeed

Critique: The balanced image is relevant to the product and offers more reasons to try this service. Above the ad text gives precise instructions on how the service works. Below the ad text reiterates why the service is useful. The last line of text could have been eliminated or changed as it’s simply a repeat of the headline. An offer or a promo would work.

This landing page is clear and precise. You have large buttons for “learn more” about the service, steps to use the service and getting started. All the help you need including examples are provided.

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