Landing page: Bring the Restaurant Home
Placement: Desktop newsfeed
Critique: The image shows people enjoying dinner being prepared by someone else. The target market is there (women age 25 to 40) and the image conveys the benefit. The headline speaks to the quality of the food prepared for you – restaurant quality. A price is given for three courses per person so you can calculate now what it would cost to take part. The call-to-action is clearly placed where it is easy to find and use.
The landing page is amazing. You are given the steps to booking a chef, the promotional price and links to menus you can currently choose from.