Facebook Case Studies: 21 Examples of Ads that Work (12)

Facebook: https://www.facebook.com/BarCrawlNation

Landing page: http://www.barcrawlnation.com/ 

Placement: Desktop newsfeed

Critique: This is an event notification in local cities. Event ads raise awareness. The call to action here is to like the page as a way of finding out more information. The image is of people having fun at a previous similar event. The headline lets you know that ticket sales are going on right now for specific event dates. Social stats give an indication of popularity of this type of event.

There’s a lot of information here. Most important, the price of tickets and links to upcoming dates and places is above the fold so you get what you came for first.

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