Facebook Case Studies: 21 Examples of Ads that Work (11)

Facebook: https://www.facebook.com/FiveStarsCard

Landing page: http://go.fivestars.com/fivestars-trial?Audience=Dktp_la_business_page_remarketing

Placement: Desktop newsfeed

Critique: This is a B2B ad that gets right to the point. It tells who can benefit from using this app and why it’s better. The image contains a further reiteration of the value along with a sample image of what the app looks like. Promotional offer is clearly spelled out in the headline below the image. The call to action button is right there ready for clicking. 

The landing page is no-nonsense. What you need is right at eye level. It gets to the point and asks for your information to learn more and begin a free trial. After you sign up, read further to find out what the service can do for you.

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