Facebook Case Studies: 21 Examples of Ads that Work (17)

Facebook: https://www.facebook.com/Videoscribing Landing page: https://ydraw.com Placement: Mobile newsfeed Critique: Ads in mobile newsfeeds need to be optimized for that purpose. Images should be clear and text short and to the point to catch the viewer’s attention in such a small space. This caricature image definitely gets its point across. The question in the text above … Read more

Facebook Case Studies: 21 Examples of Ads that Work (16)

Facebook: https://www.facebook.com/platejoy Landing Page: PlateJoy Placement: Desktop newsfeed Critique: The balanced image is relevant to the product and offers more reasons to try this service. Above the ad text gives precise instructions on how the service works. Below the ad text reiterates why the service is useful. The last line of text could have been … Read more

Facebook Case Studies: 21 Examples of Ads that Work (15)

Facebook: https://www.facebook.com/openfarmdays Landing Page:  http://www.albertafarmdays.com/  Placement: Desktop newsfeed Critique: The image shows people participating in an actual open day. It is relevant to what viewers want to know about the service you are providing. Value proposition: learn where your fresh food comes from in your area. A clear call-to-action is also present. Additional text below … Read more

Facebook Case Studies: 21 Examples of Ads that Work (14)

Facebook: https://www.facebook.com/kitchit Landing page: Bring the Restaurant Home Placement: Desktop newsfeed Critique: The image shows people enjoying dinner being prepared by someone else. The target market is there (women age 25 to 40) and the image conveys the benefit. The headline speaks to the quality of the food prepared for you – restaurant quality. A … Read more

Facebook Case Studies: 21 Examples of Ads that Work (13)

Facebook: https://www.facebook.com/pinterestforbusiness Landing page: Promote your Pins Placement: Desktop newsfeed Critique: Image is of a screenshot of how your page would look on Pinterest on a mobile device. It is engaging because it shows examples of real content. The value proposition is raising awareness of your business on Pinterest. This is stated above the image … Read more